Tuesday, July 14, 2009

"July, July" or, "It's not even warm enough to Softboil an egg"

James grew up with Zach in Michigan.
Zach moved to New York about the same time we did.
Zach met Mimi.
They moved out of Brooklyn.
They started an Etsy shop, Softboiled.
It is radical.

Their shop is so reflective of who they are.
Well curated, thoughtful, uber-cool.
I want them to get married
and have zillions of impossibly hip babies.

There's lots more in the shop.
Check it out.

1. The Kazu Lamp
2. Noir Revolver Pillow
3. Walls of Brooklyn Pillow

1 comment:

  1. I want that lamp so bad. It's freaking great. Curse you, Zach and Mimi for your creative shenanigans.